A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

This question originally appeared on Quora: When should A/B testing not be trusted to make decisions? Answer by Edwin Chen, Ex: math and linguistics at MIT, speech recognition at Microsoft Research, ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores ...