With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...