Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

A report details 600 brand activations on Roblox across categories including toys and sports, up from around 400 in 2024.

Roblox ( RBLX) will now require all users in the U.S. to verify their age to access chat, a measure to address complaints ...