Moving from reactive to proactive, the most advanced connected solutions invoke extended reality (XR) including augmented, virtual, and mixed reality software experiences that work on mobile devices ...

An augmented reality application could reportedly become one of the default apps in iOS14. This would allow any iPhone user to view their location with AR at any time. This is apparently part of Apple ...

As an early adopter and enthusiast for immersive technology in schools, I’ve had the opportunity to share ways to use augmented and virtual reality to transform learning with educators around the ...

Snap last week announced the launch of AR Enterprise Services, a division of the company that will allow businesses to integrate its augmented reality technology in their own operations, “transforming ...

AI, augmented reality and virtual reality have been found to be useful tools in health care, with utilization in ...

Augmented reality has generated plenty of hype in marketing circles but remains firmly in the experimental stage of implementation -- more talked about than actually experienced. Aiming to expand ...

After generating better than anticipated revenue growth in Q1 2024 – reaching nearly $1.2 billion for the quarter, indicative of 21% year-over-year growth – Snap has revamped its investment in ...

Digital beauty tools are no longer gimmicks. Virtual try-ons for skincare are reshaping how people choose products by ...

Apple’s long-rumored AR glasses project could get some competition from the world’s biggest social network company. Facebook is reportedly developing its own augmented reality glasses. The social ...

As brands and consumers become increasingly interested in Snapchat’s AR features, the platform’s latest research shows that its virtual testing tools are catching on with shoppers. Two-thirds of ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...