Opinions expressed by Entrepreneur contributors are their own. Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the ...

Opinions expressed by Entrepreneur contributors are their own. Blockchain is a form of disruptive technology that did not enter the market quietly — it threw open the doors and made its presence known ...

Ask any team behind a successful business if marketing is an important part of its development, and the answer will undoubtedly be a Yes. At the same time, when we think of a blockchain and crypto ...

Every business in the world needs to generate awareness of its products and services. Some companies do this over years of marketing campaigns, slowing winning customers and building their brand from ...

Many people are comparing the current evolution of blockchain technology to the mid 90’s when the world was warily watching the development of the internet. Then it was an unknown, hard to explain ...

Developing an in-house marketing department might be challenging, especially for start-ups. Headhunting, staff training, and team building require significant resources; only some young companies can ...

You’ve heard it before – the sales pitch that goes something like this: “Blockchain is the answer to marketer’s nightmares of ad fraud, transparency, and discrepancy. This singular technology will fix ...

Björn Radde is head of digital marketing at T-Systems International. Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency.

In the past few years, blockchain is steadily becoming known as a viable technology for resolving age-old issues in the digital infrastructures of many types of businesses. But not only will ...

Garzia Brings Significant Marketing, Financial Services, and Blockchain Expertise to Provenance SAN FRANCISCO, Oct. 4, 2022 /PRNewswire/ -- Provenance Blockchain Foundation, a leading organization ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...