Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. Virgin Group founder Richard Branson once said, “If your pitch can’t fit on a beer ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...

A business plan can help you obtain financing by highlighting the characteristics lenders use to assess borrowers. Many, or all, of the products featured on this page are from our advertising partners ...

From employees to investors, your business plan will be seen by vastly different audiences. Here’s how to fine-tune it to accomplish your goals. Why Should You Customize Your Business Plan for ...