Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Triad ad agency takes in ...

SpotStat Ltd, a Bulgarian company specializing in artificial intelligence and data analytics, is offering advanced analytical services tailored to the needs of advertising and online marketing firms.

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...