Many marketers are feeling a bit burned by metaverse promises. Take virtual real estate, which was supposed to be a safe bet, an investment that would surely deliver dividends. Now that real estate in ...

Whether it's virtual reality, augmented reality or the broader extended reality, things are heating up in the market. But we're not yet ready for all these realities. Qualcomm this week offered up a ...

It sounds like Samsung is hoping to launch its extended reality (XR) wearable device sometime next year. The company has revealed its outlook for 2025 in its new earnings report, wherein it said that ...

Extended reality technologies, encapsulating augmented reality (AR), virtual reality (VR),and mixed reality (any blend of VR and AR) use digital information either overlaid onto elements from the ...

As the full potential of technology is continuously being unfolded and students today are more attracted to using technology, institutions that accept and encourage such use in the classroom could ...

The metaverse is still a mystery to many, but its component parts are already revolutionizing the way we interact with the world around us. In PwC's survey of over 5,000 US consumers and 1,000 US ...

Extended reality (XR) is a term that refers to a set of technologies that enable the creation and enhancement of immersive digital experiences. These technologies include virtual reality (VR), ...

Forrester: Extended reality has not lived up to the promise, but don’t rule it out yet Your email has been sent A new report details why interest in XR has waned ...

Posts from this topic will be added to your daily email digest and your homepage feed. Combining the automaker’s personal mobility device with VR goggles for malls and theme parks — but apparently not ...

Fulfilling the first milestone of a commitme n t made early in 2021, the University of Michigan’s Center for Academic Innovation and Coursera today announced the release of the first three of 10 ...

There are traditional engagement initiatives, such as setting up a loyalty program or asking for feedback. But in the 21st century, one of the best ways to fuel engagement is through emerging ...