When looking at a picture of many trees, young people will tend to say: "This is a forest." However, the older we get, the more likely we are to notice a single tree before seeing the forest.

Rudolf Arnheim, a German-born psychologist and visual theorist whose writings influenced generations of thinkers about the relationship between art and perception, died June 9 at Glacier Hills ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach someone to write, I just drew her name using lines dots and told her to draw ...

COLOR--The electromagnetic spectrum above can be used to help answer the following questions. 1. If a patch of cloth only reflects back all wavelengths greater than 670 nm, what color will we perceive ...

Learn how Gestalt theory can transform your art! Discover how the human brain fills in gaps and how you can use that to create stronger, more impactful visuals. #GestaltArt #ArtTheory ...

This is a preview. Log in through your library . Abstract Consumer choice is often based on the relative visual appeal of competing products. Lay intuition, common marketing practice, and extant ...