Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

Rudolf Arnheim, a German-born psychologist and visual theorist whose writings influenced generations of thinkers about the relationship between art and perception, died June 9 at Glacier Hills ...

Learn how Gestalt theory can transform your art! Discover how the human brain fills in gaps and how you can use that to create stronger, more impactful visuals. #GestaltArt #ArtTheory ...

When looking at a picture of many trees, young people will tend to say: "This is a forest." However, the older we get, the more likely we are to notice a single tree before seeing the forest.

I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach someone to write, I just drew her name using lines dots and told her to draw ...

This is a preview. Log in through your library . Abstract Consumer choice is often based on the relative visual appeal of competing products. Lay intuition, common marketing practice, and extant ...