Meta will also use voice recordings, photos, and videos acquired through footage from Meta’s Ray-Ban smart glasses to create ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...