To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Backdrop.com, a leader in creating custom-designed event backdrops, announces the official launch of Backdrop Alive, an ...

Google recently reshuffled the ranks to consolidate teams working in augmented reality. The release of Google and Samsung's headset has been pushed back to Q1 2025. Google is trying to convince ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...