The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

In the 10 years I’ve been a beauty writer, my makeup preferences have shifted. I used to zero in on glitter eyeshadows and hyper-trendy red lipsticks. But now, as much as I still love playing with ...

We may earn commission from links on this page, but we only recommend products we love. Promise. My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s ...

In an increasingly globalized world, brands have the opportunity to expand beyond borders. However, success hinges on solid foundations. Establishing a clear purpose, defined objectives and a unified ...