As marketers face increased pressure to justify return on marketing spend, the first benchmarking study in Australia and New ...

Startup Barometer wants to help advertisers identify brand-safety issues in podcast shows. Its technology tracks what is said in more than 10,000 shows. Barometer is looking to potentially also launch ...

Although the IAB predicts that podcast ad revenue will grow to more than $4 billion by 2024 (up from roughly $1 billion just two years ago), some brands are wary of monetizing a medium often ...