The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...

NEW YORK—As the identity ecosystem that increasingly powers the TV and video advertising marketplace faces significant changes and challenges, a new study from CIMM and OpenAP urges the industry to ...

Hightouch, providers of a data and artificial intelligence platform for marketing and personalization, today launched Adaptive Identity Resolution, which turns messy customer data into usable profiles ...

Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases ...

A new identity-resolution capability is being offered to advertisers via an expanded partnership between Viant and TransUnion. Thanks to this arrangement, Viant’s Household ID can now identify 95% of ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

AI-powered identity collaboration accelerates match rates, enriches first-party data, and enables zero-data-exposure activation for modern marketers ...

New AI Agent unifies customer profiles in hours, not months, giving data teams the foundation they need to unlock ROI from Artificial Intelligence Amperity, the leading enterprise customer data cloud, ...

Dr. Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy. The UK footwear brand is seeking the ability to recognize and engage ...

We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal ...