Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising. Though it can be a highly successful ad channel for brands of all sizes and is among the most ...

Instagram inaugurated its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. The launch of advertising on Instagram was met with mixed ...

Instagram is done experimenting and is ready to ramp up ad revenue. It’s making three big changes today to attract marketing dollars from around the world and other ad mediums. Finally, Instagram will ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

When it switched on its Ads API, Instagram opened up its advertising platform by enabling advertisers to manage campaigns directly without having to call a sales rep and drop the $50,000 minimum spend ...

Instagram on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. It is also introducing paid badges during ...

Instagram has just released the first image of an Instagram ad. Last month the company announced Sponsored Photos and Sponsored Videos would begin appearing in people’s feeds from brands they don’t ...

You may soon see ads on Instagram in places you didn't in the past. The Meta-owned app has started testing a couple of new ad placements meant to give businesses more ways to get discovered. One of ...

Instagram is moving quickly to introduce ads into Stories, the Snapchat-like feature it added in August that allows users to share a series of photos and videos that disappear after 24 hours. The ...