HubKonnect CEO Michael Koch introduces Hyperlocal Intelligence, a new AI category transforming how businesses engage ...

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Multi-location brands should have a built-in advantage in local markets. Their scale brings name recognition, buying power and operational precision. Centralized oversight helps ensure brand ...

I had the chance to speak with a large hospital marketing department that had undergone numerous brand changes and acquisitions as their system expanded. Managing multiple brands across various ...

Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing products with their small and highly engaged communities via social media to ...

But when it comes to your small business, especially one that is trying to grow online or compete with national chains, ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Partnership combines best-in-class review management with AI-powered local marketing solutions for professionals and trades ...

PITTSBURGH (KDKA) -- While the pumpkin spice latte gets a lot of attention, it's not the only product that's getting special treatment at this time of year. As KDKA money editor Jon Delano reports, ...