Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Loyalty is evolving beyond a simple appeal to discount-motivated shoppers. Are experiences and belonging the new forefront of retail loyalty pitches?

Bunnings is leading the pack when it comes to eliciting customer loyalty from its loyalty program, according to new research ...

Airbnb is developing a loyalty or membership program that will differ from traditional hotel points systems, favoring a ...

Point.me’s 2025 Airline Loyalty Rankings crown Flying Blue number one, with American AAdvantage and Alaska’s Atmos Rewards making big leaps.

KLM's Flying Blue retained the top spot, followed by American Airlines Group's AAdvantage program and Alaska Air Group's Mileage Plan.