There’s a standard cycle in the agency world: Clients bring us a sales goal and ask us to build a campaign that delivers an ROI. In the age of lead generation, this is our happy place—especially given ...

Among online master's programs in marketing offered at public universities, Rutgers Business School is No. 2 in the country, according to a new ranking from U.S. News and World Report. In assessing ...

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Nexion Travel Group introduced three new initiatives—Marketing Expert Program, the Marketing Lab and Social Share Pro—to provide its members with more ways in which to promote their agencies. “In the ...

Finding a fashion school that’s right for you can feel like a daunting task. After all, the amount of available options are wide, varied, and vast—much like the fashion industry itself. The good news: ...

The MS in Marketing moves past surface-level trends to equip you with both the technical expertise and strategic mindset that today's marketing roles demand. Informed by input from leading Bay Area ...

As it developed the new program and determined parts merchandising needs, Sloan surveyed select MRPD distributors to better understand how to best serve their needs. Over 87% of respondents indicated ...