Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Position markers, also known as finder patterns, are the large squares located at three corners of the QR Code. These markers help scanners detect the QR Code and determine its orientation. They are ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

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Carlos Netto is Co-founder and CEO of Matera, a software company he founded over 30 years ago in Brazil. QR codes are all around us—in stores, at the gym, in restaurants and even on TV. These URL QR ...