Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use ...

Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

While qualitative reverse transcription polymerase chain reactions (RT-PCR) are used to diagnose COVID-19, serologic tests for antibodies specific to the SARS-CoV-2 virus are used to detect past ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

Collecting qualitative customer data seems an obvious thing to do yet too many businesses miss doing so. It would help make sense of service experience. While us CRM types love facts and figures, ...

L&E Research, a trusted partner in qualitative research recruitment and insights since 1984, launched a strategic partnership with Qrious Insight, experts in behavioral data and insights.