In Q2 alone, Roblox paid out over $316 million to developers, which was 29% of revenue and 22% of bookings. That’s up big YoY, and it shows how central creators are to the model. In Q2, bookings hit ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

When you think about video games, you subconsciously understand that the “main item” that you’re getting is the video game itself. All the other “merch” that comes from various games and franchises is ...

Here's why I think Steal a Brainrot defined the year 2025 and proved why it is a masterclass in CCU and player engagement.