The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

Roblox Corporation (NYSE: RBLX) today announced the launch of its new licensing platform, including the Roblox License Manager and Licenses catalog. This innovative framework unlocks game and ...

As the PGA TOUR’s biggest names compete in THE PLAYERS Championship this week at TPC Sawgrass, golf’s next generation will tee it up in the metaverse via the TOUR’s newest experience on Roblox: ...

Soma Games announced that it’s partnering with the film Monster Summer to create a Roblox experience based on the film called Monster Summer: Escape. Within Escape, the players can explore locations ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Have you ever tried to check out a new game on Roblox only to find that you're unable to access it because the experience is unrated? If so, you may be curious to know exactly why that is, and what, ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (MAT) (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Roblox said it is launching thumbnail personalization to help creators attract more users by showing the most relevant thumbnail to each user on the Roblox home page. While thumbnails are the tiny ...

Roblox, the popular gaming platform geared toward preteens, has made substantial updates to its safety policy in the last year following accusations of insufficient safety measures for children, which ...