Nielsen is moving forward with the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia ...
Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, ...
We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...
While the Eicoff agency is best-known for direct response TV, its client base also includes more general advertisers that use standard reach and frequency metrics to evaluate television ROI. Still, ...
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