Running a call center is about more than just answering phones. Every call, every second of talk time, and every interaction ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Business metrics like sales, customer retention and turnover provide valuable insights into the state of a company. While tracking metrics is very important for businesses, it's equally important that ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Customer relationship management (CRM) software is an ...

The old maxim that nothing can be improved without measurement has long been a driver for manufacturing execution software use. But how do you decide which metrics to track in your operation? The ...

Last mile delivery has emerged as a critical battleground for businesses striving to meet customer demands with speed, efficiency and precision. As consumers continue to embrace the convenience of ...

Discover why you should stop tracking Facebook Page Likes and Followers and the social media metrics you should be using instead. I know that Facebook and other social media have publicly reported ...