New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

Between ages 8 and 12, a child’s brain is still developing in ways that can make emotions big and routines harder to manage.

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...

Walk into any major beauty retailer today, Sephora, Nykaa, Tira, and you’ll find something unexpected: tweens and early teens ...

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CHICAGO -- There is a new warning about the skincare obsession among preteen girls on social media. New research finds that girls as young as 7 are sharing their skincare routines, sometimes using ...

The trend of teens and tweens obsessing over skin care is "at its max," says Dr. Sheilagh Maguiness, a dermatologist and president of Society for Pediatric Dermatology — and that can mean both good ...

Researches from Northwestern University found TikTok skin care videos targeting tweens featured nearly a dozen ingredients that could irritate adolescent skin. Linda Reynolds wins Brittany Higgins ...