BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Google LLC’s cloud division today rolled out major milestone feature updates to its analytical and database engines BigQuery and AlloyDB that blur the lines between the roles of data and artificial ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same ...

If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of the ...

Bloomberg Enterprise Data content and Data License Plus are now integrated with BigQuery, enabling customers to easily bring comprehensive datasets to their analytics workloads Bloomberg today ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...