As companies continue to use AI to automate more lower-level functions, Salesforce's VP of Workforce Innovation Ruth Hicken ...

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Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud, the two companies said on November 14. Salesforce already has deals in place to use ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce CRM offers tailored workflows, integrated apps and a robust API, helping ...

Salesforce's $15.7 billion purchase of Tableau is arguably the most strategic move the company has made, as it fleshes out its master plan to offer a 360-degree view of the customer and become a de ...

New research from Salesforce is shedding light on the divide between consumers who have used generative artificial intelligence (AI) tools and those who have not, along with stragglers’ apprehensions ...

Clara Shih rejoined Salesforce — after 11 years at a startup — as CEO of its biggest cloud biz. As CEO of its Service Cloud, she's bullish on AI to improve customer service, for end-users and agents.