Freshwater Software, a Mercury Interactive subsidiary based in Boulder, Colo., has released a Linux version of its Web site monitoring SiteScope software, the company said this week. The product, ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

When searching for information on a company or an organization, most consumers and businesses these days turn to the Web first. A website can be an invaluable two-way communication resource, allowing ...

“Big data” has become more than just a buzzword. With the right analytics, data can yield valuable insights to help a business identify its audience, improve the customer experience, boost sales and ...