In their quest to tailor content to their audience's needs and wants, marketers can sometimes find themselves swimming in data. This sense of overwhelm with the numbers can make it difficult to glean ...

As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide. Data science merges statistics, science, computing, machine learning, and other domain ...

It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and more ...

ITV Studios today announces a series of senior appointments to strengthen its Data & Insights and Business Development ...

With the adoption and early deployment of its new vision, Incorta says, it’s embracing its evolution as an AI-first company.

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google ...

SAN DIEGO--(BUSINESS WIRE)--Sapient, a leader in multi-omics data generation for biomarker discovery and clinical insight delivery, has launched the next generation of its multi-omics and real-world ...

LONDON, May 17 (Reuters) - Britain's Sainsbury's (SBRY.L), opens new tab said on Friday it has agreed a five-year strategic partnership with Microsoft (MSFT.O), opens new tab that will use the ...