All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

A key performance indicator, or KPI, is a metric that measures how well you or your small business performs an activity that is critical for its current and future success. The critical activity doesn ...

Key Performance Indicators are a series of measurements of how a business is progressing in the medium and long term. Operational managers use these indicators to find out how they are performing and ...

Expertise and opinions of authors published by ForbesBooks. Imprint operated under license. The adage is true: What gets measured, gets done. The best CEOs have all their key performance indicators ...

Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

We have mentioned balanced scorecards and key performance indicators (KPI) in this space in the past, but it is useful to occasionally revisit these concepts because they can be so much a part of a ...

Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can ...

If you don’t measure it, you can’t improve it. That old business adage may not apply in all cases, but it does capture the essense of a growing movement toward data-driven decision-­making in trucking ...