For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.

A new report out today from edge cloud platform provider Fastly Inc. highlights how the explosive growth of artificial intelligence bots is reshaping web traffic, content access and infrastructure ...

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web traffic” with a recent analysis of traffic indicating that AI crawlers ...

When Google unveiled AI Overviews last year, online publishers worried that the AI-generated blurbs in the top spot of search results would spark precipitous declines in traffic and gut the business ...

Around the beginning of last year, Matthew Prince started receiving worried calls from the bosses of big media companies. They told Mr Prince, whose firm, Cloudflare, provides security infrastructure ...