This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Warner Bros. and Legendary Pictures are leaning into ...

Roblox RBLX recently unveiled the trailer of Godzilla X Kong: The New Empire on its platform. It is the first instance of a 2D trailer transforming into a 3D playable game on the platform. This ...

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive. The ...

Roblox Islands is a rising sandbox game that allows players to build their own islands, create farms, and raise animals. Interestingly, to celebrate the upcoming Godzilla vs. Kong movie, the developer ...

While Europe’s Charades is handling conventional film licensing, Los Angeles and Boston-based digital tech company Spaceport has been recruited by the Japanese studio (“One Piece,” “Dragon Ball”) to ...

Roblox is to host its third Creator Challenge this summer in partnership with Warner Bros. that aims to teach kids how to code games. Designed for first-time developers without previous experience, ...

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