HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate ...

Google's John Mueller confirmed that they completely ignore the HTML lang attribute for determining the language and region of the page. John said this at the 55:54 mark into the video hangout from ...

Google published an article encouraging developers and publishers to use the new (and experimental) “importance” priority hint attribute which can help improve Core Web Vitals and the user experience.