In-game ad firm Anzu has revealed an exclusive partnership with games marketing firm Livewire to help Asia-Pacific (APAC) advertisers reach players in Roblox. The partnership will allow APAC ...

Perhaps the last people you would expect to find on popular online gaming platform Roblox is an insurance company like AIA, but according to Prashant Agarwal, AIA's head of group customer and digital ...

With young generations turning to new methods of entertainment consumption, how can the NFL capture the attention of the next generation of football fans? The NFL partnered with Nickelodeon and ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...

The National Football League is expanding its reach in the metaverse through a new partnership with popular video game platform Roblox Corp RBLX. The announcement comes just days before Super Bowl LVI ...