Roblox is rewriting the rules of branded experiences with the launch of a new self-serve licensing platform, making it easier than ever for creators to legally build games and immersive worlds around ...

Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. Other licensing partners ...

Roblox has forged partnerships with Netflix, Lionsgate, Sega, and Kodansha -- a major Japanese publisher -- in order to allow companies and creators to develop new immersive experiences based on ...