Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Tommy Hilfiger is the latest iconic brand to set up shop in Roblox's ever-expanding fashion world with Tommy Play, an immersive experience designed to showcase the Hilfiger's newest styles. Tommy Play ...

Deepening its relationship with Roblox, Forever 21 unveiled the F21 Metaverse Collection, the retailer’s first metaverse-inspired fashion collection, in celebration of its first year on Roblox, the ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

Forever 21, the retailer owned by Authentic Brands Group, is hopping on the Roblox bandwagon with an exclusive partnership with the gaming platform, per a press release. It entails the Forever 21 Shop ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users. Virtual Brand Group, a metaverse creation ...

Are you a print subscriber? Activate your account. By Parker Herren - 4 hours 54 min ago By Matthew Savare - 4 hours 54 min ago By AJ Brustein - 5 hours 24 min ago By Ewan Larkin - 5 hours 24 min ago ...

A recent Roblox shop update that changes the search functionality may make it more difficult for users to discover and purchase avatar items from independent creators. As a result, Robloxians are ...