The 2025 Mobile & App Masterclass series is set to take place across major cities worldwide, offering invaluable insights into mobile and app development. These events will bring together industry ...

Lego has unveiled a new campaign for its Fortnite series, featuring Grammy-nominated former influencer Madison Beer. The campaign promotes the brand’s game update for Fortnite Odyssey and the launch ...

The mGage team looks at how grocery retailers can use SMS to help their customers during these difficult times. In the age of social distancing, one of the few places people are venturing out to is ...

Former Microsoft gaming executive J Allard has joined Amazon as vice president of product, specifically within the Devices and Services team, which oversees products like Echo and Alexa. Known for ...

Pizza Hut UK, Ireland and France has appointed Jana Ulaite as its new Chief Marketing Officer. Ulaite has over 15 years of experience in the marketing industry, holding senior positions at TikTok, ...

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a ...

Car maker Jaguar Land Rover has launched a TikTok account for its Defender marque, in collaboration with British rapper, songwriter and actor Kano. The new TikTok account seeks to inspire Defender ...

Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves ...

Its a good question. Isnt it? How do you define mobile marketing? What does it embrace? And what does it not? Rather than giving you our spin on the subject, Client: Greater London Authority Brand: ...

Visa has launched a new campaign ‘Visa Pep Talks’ tackling online hate in Women’s Football, in time for the UEFA Women’s Champions League. The digital payments company and sponsor of the UEFA Women’s ...

Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok ...

Priyank Parikh, Global VP of Solutions Engineering & PMO at mGage, considers the difference between the two, and explains why SMS is a more effective markerting channel. Over-the-top messaging apps, ...