This paper attempts to summarize and integrate some recent economic theories of consumer behavior based on demand for underlying characteristics of goods. The implications of these theories for ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

This is a preview. Log in through your library . Abstract I. The state of affairs, 507.--II. The deficiency of the Complete Ordering Axiom, 508.--III. Redefinition of preference and the choice ...

Forbes contributors publish independent expert analyses and insights. Startup founder in retail tech. The mystery of the human condition has puzzled poets and writers for millennia, yet modern ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...