Which qualities make social media content feel culturally relevant? Or relevant to individuals? What impact does using slang and referencing big cultural moments have on perceived relevance? To find ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Patients value cancer surgeons who provide emotional support, maintain a hopeful attitude, and guide them in managing expectations during cancer care, according to a systematic review on patient ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Guidance on the issues that in-house counsel should consider when helping their organizations prepare for and manage a crisis, including the main steps in crisis management before, during, and after a ...

Researchers at McGill's Centre of Genomics and Policy (CGP) have launched a first-of-its-kind guide to help Canadian health-care providers offer more ...

Sophisticated advocacy organisations have evolved far beyond crude press releases. They now produce research that mimics independent analysis, package it with emotional hooks, and deliver it in ...

Mothers have a difficult enough task without information being misrepresented or hidden from them in the interest of political correctness.

Over the past three decades, the World Wide Web has evolved from being merely a medium for distributing information that could only be read by users, into a system that enables individuals to ...

Unlike bought media, which requires spending money on placement and promotion, earned media results from organic amplification and word-of-mouth, often incurring no direct costs to the business. As a ...

Two current and two former Meta employees disclosed documents to Congress alleging that the company may have suppressed research on children’s safety, according to a report from The Washington Post.