Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks ...

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages ...

Google is investigating a data discrepancy issue affecting Google Ad Manager and Data Transfer reports stemming from an incident that began on May 2 at 14:00 UTC. The details. Users can still access ...

ALEXANDRIA, Virginia (Reuters) -Alphabet's Google is seeking to avoid a forced sale of part of its online advertising business in its latest face-off with U.S. antitrust enforcers that began on Monday ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice's case is proving that Google Ad Manager is the key to the tech giant's ...

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location. Google announced the launch of curation, allowing ...

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

The trial in the U.S. District Court for the Eastern District of Virginia, scheduled for Monday, will determine penalties to restore competition across online advertising. The U.S. Department of ...

Google’s AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows ...