CMOs are not just embracing AI; they are reaping its rewards. New research by Censuswide reveals that 94% of CMOs are already ...

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...

The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...

This Collection supports and amplifies research related to SDG 9 - Industry, Innovation and Infrastructure. Semiconductor spin qubits provide a promising foundation for scalable, fault-tolerant ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

Steve Ohanians is the CEO of Clear Digital, an agency that delivers digital and brand experiences for real-world impact. Chief marketing officers carry an incredible burden of ensuring that their ...

It’s not just Hillary Clinton who seems to think “Stronger Together” is a good idea. In his opening remarks at the Association of National Advertisers annual Masters of Marketing Conference in Orlando ...