Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...

CMOs are not just embracing AI; they are reaping its rewards. New research by Censuswide reveals that 94% of CMOs are already ...

Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a ...

CMOs must treat financial analysts like target consumers and use brand-building tools to communicate how marketing drives business value.

The takeaway for CMOs and other C-suite leaders is clear: customer experience is not a support function, but a strategic growth lever. When you treat emotional engagement as a core business driver and ...

Founders of startups succeed faster when they build strike-force teams with speed, trust, and adaptability instead of lone ...

From next year, doctors and Chief Medical Officers (CMOs) of hospitals will be able to focus on medical practice, leaving ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

CCD technology was the driving force behind early digital photography, and its popularity persisted until the late 2000s.

The whitepaper features results from major U.S. brands, Ally, Kroger, and The Campbell’s Company. Marketing impact has been systematically undervalued — by up to 83% under old methods. Marketing ...

By 2026, agencies will evolve from client-focused partners into marketing purveyors reshaped by automation, consolidation, and creator-led strategies due to mounting marketplace disruption.

In this blog from Kieron Matthews, we explore how applying a “mise en place” mindset can make for more effective and ...