Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...

Discover how a simple CMOS reset can resolve common PC hardware problems like black screen, bad overclocks, undervolting, ...

CMOs are not just embracing AI; they are reaping its rewards. New research by Censuswide reveals that 94% of CMOs are already ...

Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a ...

CMOs must treat financial analysts like target consumers and use brand-building tools to communicate how marketing drives business value.

The takeaway for CMOs and other C-suite leaders is clear: customer experience is not a support function, but a strategic growth lever. When you treat emotional engagement as a core business driver and ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

CCD technology was the driving force behind early digital photography, and its popularity persisted until the late 2000s.

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG. The report was based on data from a survey conducted in April ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? Are CMOs in the top tier of colleagues whom CEOs trust? To find out, Boathouse ...

CMOs are under intense pressure to increase revenue and improve efficiency. The problem is that many of their traditional KPIs–reach, impressions, engagement rates, brand lift studies–are useful for ...