Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...

The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...

CMOs are not just embracing AI; they are reaping its rewards. New research by Censuswide reveals that 94% of CMOs are already ...

Steve Ohanians is the CEO of Clear Digital, an agency that delivers digital and brand experiences for real-world impact. Chief marketing officers carry an incredible burden of ensuring that their ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...