This case study explores how Bingo! Tedhe Medhe, ITC’s snack brand, tapped into internet culture by turning a viral Instagram reel into a nationwide cultural moment.

Netflix’s 2023 game show ‘Cheat’ flipped trivia on its head by letting contestants use a hidden cheat button, testing trust, ...

The Washington native who found national popularity for his clapbacks on reality TV and social media died two days shy of his ...