This case study explores how Bingo! Tedhe Medhe, ITC’s snack brand, tapped into internet culture by turning a viral Instagram reel into a nationwide cultural moment.

Netflix’s 2023 game show ‘Cheat’ flipped trivia on its head by letting contestants use a hidden cheat button, testing trust, ...

The Washington native who found national popularity for his clapbacks on reality TV and social media died two days shy of his ...

With six games left in the regular season, the Yankees’ playoff picture is still unclear. Sunday’s win over the Orioles, which featured a grand slam from Ben Rice in the 10 th inning, completed a 7-3, ...

With SpaceX and Starlink, Elon Musk controls more than half the world’s rocket launches and thousands of internet satellites.

Marc Marquez is on the verge of achieving something no premier-class rider has ever done before. In the 76-year history of 500cc/MotoGP, no champion has returned to the top after a gap of more than ...

Health and Human Services Secretary Robert F. Kennedy Jr. faced a fiery Senate showdown as lawmakers grilled him over vaccine policy, mRNA COVID shots, and turmoil inside the CDC. Senators pressed ...

According to Ashish Kyal, CMT, Founder and CEO of Waves Strategy Advisors, the Nifty 50 is probably starting wave 3rd on upside and this can be fast and strong. "Many will miss out this rally as per ...

Grainne Teggart (left), Deputy Director of Amnesty International in Northern Ireland with Martina Dillon, whose husband Seamus was shot dead by loyalists in Dungannon in 1997, speaking during an ...

In Washington, D.C., Mayor Muriel Bowser and other city officials testified before the House Oversight Committee about crime ...

In the last 11 years, India and the world witnessed what he stood for, what he promised and did not deliver, and what he ...