The Los Angeles Kings' alternate uniforms for the 2025-26 season were unveiled by the team on Tuesday night. The uniforms feature black jerseys, silver stripes and silver helmets as well as a crown ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

Walking down Main Street or browsing the boutiques of Philadelphia, you see it everywhere: that iconic, interlocking YSL logo. It's on the arm of a professional grabbing coffee, a trendsetter at a ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

The new look will debut with the 2026-27 academic year. The biggest change? A new, modern Double T.

A strong, consistent brand helps small businesses stand out, build trust and turn every customer interaction into loyalty and long-term growth. NEW YORK -- Small business branding is what separates ...

Some companies rebrand after tracking industry trends and identifying a new marketplace position. A rebrand lets them expand their target audience and stand out from the crowd.When is it time for a ...

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since 1999.

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

Drive past a Pizza Hut and you'll immediately recognize the red roof. It's a design choice that dates back to the 1970s, and it all started with a logo change.