How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

Per a report from Adobe Express, 77% of Americans who use ChatGPT treat it as a search engine. 77% of ChatGPT users say they use it as a search engine. Gen Z leads adoption, with 28% starting their ...

This is the reality: Google’s AI Overviews are reducing organic traffic by 30-70% for many businesses. In fact, we’re seeing that SEO agencies that incorporate GEO (Generative Engine Optimization) ...

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny. One of the most pressing questions is how these systems decide which ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

More than half of consumers distrust or are not confident in the reliability and impartiality of artificial intelligence (AI) search and summary results, and an even greater percentage wish they could ...

Google has avoided the worst-case scenario of being forced to sell off its Chrome browser, but legal experts say the court’s remedies to the Justice Department’s ...

Anthropic is now the third AI company whose chatbot conversations with users have become inadvertently accessible in search results from Google. The conversations appeared to be ones that users of its ...