Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning. The post Bandits have taken over marketing decisioning, and that’s a ...

Behind every successful marketing campaign is a valuable takeaway that can shape future efforts. Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that ...

The lines between content, brand, and performance are blurring. Today's marketing teams are managing distributed stakeholders, real-time feedback and the constant pressure to deliver outstanding work ...

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

Social media, online reviews and email are some of the major players in the small-business marketing space. Many, or all, of the products featured on this page are from our advertising partners who ...

The University of Arkansas at Little Rock is offering three courses on artificial intelligence to help the community with using AI in their businesses and lives. Brian Berry, vice provost of research, ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Three paths to success by Frédéric Dalsace and Goutam Challagalla When companies market the sustainability features of their offerings, they often overlook a fundamental truth: Social and ...

Editor’s note: This press release is sponsored by Converge ICT Solutions, Inc. and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team ...

A recent decision by the Federal Communications Commission to end assistance meant to expand Wi-Fi access in communities during the pandemic lockdown will force LA County Library to end their digital ...